【图谱】女性购物：朋友口碑推荐效果完爆商业广告

爱运营 • 2014年5月23日 am9:28 • 图谱 • 阅读 1123

当你想说服女人掏钱购买东西时，朋友推荐才是最好的方式。Ladies’ Home Journal近期发起了一项调研，得出女性消费者会更多考虑朋友间的建议而非其他形式的商业广告。大多数受访者也表示熟人的购买经验能直接影响他们的购买决定。

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies’ Home Journal study found that female shoppers value peer opinions over any kind of paid placement—and the vast majority of those surveyed said the experience of someone they knew directly led to a purchase decision.