|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
1、编辑线
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
||
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
||
|
|
||
|
|
||
|
|
||
|
|
|
|
|
|
|
2、分类
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
||
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
||
|
|
||
|
|
|
3、字重
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
||
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Draft,草稿
Demo,演示
Interaction Design Document,交互文档
Hi fi Prototype:High fidelity prototype,高保真原型
Lo fi prototype:Low fidelity prototype,低保真原型
Prototype,原型
Wireframe,线框图
UX Workflow,交互流程图
A/B test,A/B测试
Expert Evaluation,专家评估
Eye Tracking,眼动跟踪
Focus Group,焦点小组
Heuristic Evaluation,启发式评估
Persona,用户画像
Questionnaire,问卷调研
Usability Testing,可用性测试
User Interview,用户访谈
User Experience Map,用户体验地图
User Study/User Research,用户调研
Data Analyse,数据分析
Account,账号
Advertisement,广告
AS,客户服务
ASO_App Store Optimization,应用商店优化
Business,商业
Copy,文案
CMS,内容管理系统
Customer,客户
Customer Service,客服
Feed,信息流
FSD:Functional Specifications Document,功能详细说明
Function,功能
Individualization,个性化
Market,市场
MRD:Market Requirements Document,市场需求文档
MVP:Minimum Viable Product,最小化可行产品
PGC:Professionally generated Content,专业生产内容
PRD:Product Requirements Document,产品需求文档
Product Design,产品设计
Process,项目、进度
Product,产品
Requirement,需求
Share,份额
Stickiness,黏性
Slogan,口号、标语、广告语
Strategy,策略
User,用户
UGC:User Generated Content,用户原创内容
UML:Unified Modeling Language,统一建模语言
Viral Marketing,病毒式营销、病毒性营销
Alignment,对齐
Art,艺术
Art Base,美术/设计出身
Brand,品牌
Color,颜色
Icon,图标
Flat Design,扁平化设计
Font,字体
Grid,栅格系统
Hierarchy,层次
KV:Key Visual,主视觉、主画面
Layer,层
Legibility,可读性
Logo,商标、徽标
Material,素材
Opacity,透明度
Responsive Design,响应式设计
Resolution,分辨率
Sans Serif Typeface,非衬线体
Scale,比例缩放
Serif Typeface,衬线字体
Skeuomorphic Design,拟物化设计
Style,样式
Texture,纹理
Theme,主题
Typography,排版
Visual Design,视觉设计
API,应用程序编程接口、应用程序界面
Background,后台
Client,客户端
Container,容器
Data,数据
Database,数据库
Deep Learning,深度学习
Developer,开发者
Format,格式化
Framework,框架
Machine Learning,机器学习
Library,库
Optimize,优化
Performance,性能
Plug in,插件
Program,程序
Script,脚本
SDK:Software Development Kit,软件开发工具包
SEO,搜索引擎优化
Server,服务器
Technology,技术
Type,类型
Timer,定时器、计时器
UR,统一资源定位、网址
Visuality,可视性
Bar Chart,柱状图
Bubble Chart,气泡图
Chart,图表
Dashboard,仪表盘
Information Visualization,信息可视化
Line Chart,折线图
Pie Chart,饼图
Radar Chart,雷达图
Scatter Chart,散点图
Tree View,树状图
CPA:Cost Per Action,每次行动(下载、注册等)成本
CPC:Cost Per Click,每次点击成本
CPM:Cost Per Mille,每千次展现成本
ACU:Average Concurrent Users,平均同时在线用户数
CAC:Customer Acquisition Cost,用户获取成本
Click:Click Through,点击量/点击次数
CPC,点击成本
CTR:Click Rate_Click Through Rate,点击率
DAU:Daily Active User,日活跃用户量
DNU:Day New User,日新增用户量
GMV:Gross Merchandise Volume,商品交易总量
KPI:Key Performance Indicator,关键绩效指标
MAU:Monthly Active User,月活跃用户量
PCU:Peak Concurrent Users,最高在线用户数
PV:Page View,页面浏览量
ROI:Return On Investment,投资回报率
UV:Unique Visitor,独立访客数
WAU:Weekly Active Users,周活跃用户量
FYI/FY,供参考
Manual,手册
Schedule,工作进度计划表、日程安排
去年今日运营文章
- 2023: 《100个思维模型系列》005.沉没成本思维模型(3)
- 2023: 图解最常用的10大机器学习算法!(0)
- 2022: 搭建商业运营知识体系书单:增长运营15本(0)
- 2021: 网红营销怎么做?(0)
- 2021: 团队如何管理才能高效协同办公?(0)
原创文章,作者:爱运营,如若转载,请注明出处:https://www.iyunying.org/ue/330510.html